Metrics

+ 300%

more form submissions

+ 45%

traffic increase

Project Scope

• Rebranding

• Logo redesign

• New Website

• Corporate presentations

• Marketing Materials

When Passion Meets Purpose

At the heart of the 5 Minute Foundation USA is its President, Ingrid Shank, a passionate advocate for ocean conservation and a visionary leader. Her unwavering commitment to creating meaningful change drove every step of this collaboration. Working closely with her ensured the foundation’s rebranding stayed true to its mission, empowering it to inspire action and amplify its impact.

The Challenge

The 5 Minute Foundation, dedicated to ocean and waterway conservation, faced a major hurdle: its outdated online presence wasn’t effectively communicating its mission or engaging its audience. Specific challenges included:

• Convoluted navigation and multiple confusing contact forms.

• An outdated logo and inconsistent branding elements.

• Lack of impactful visuals and storytelling to captivate visitors.

• Limited donation options, including no method for tax-deductible contributions.

These obstacles led to low website traffic, minimal form submissions, and missed opportunities for donations and volunteer engagement.

The Solution

To tackle these issues, we delivered a comprehensive rebranding and website overhaul:

• Logo Refresh: Modernized the logo for consistency and versatility across platforms.

• Color Palette Redesign: Developed an ocean-inspired scheme to evoke trust and action.

• Streamlined Forms: Simplified contact forms into one user-friendly system.

• Website Redesign: Built a visually compelling, mobile-responsive site with impactful sections, big numbers, and aesthetic images.

• Donation Integration: Added payment options for tax-deductible contributions to boost donor confidence.

• 501(c)(3) Legal Section: Ensured compliance and transparency for donors.

This holistic approach ensured a cohesive and professional online presence.

The Process

Collaboration was at the core of this project. Working closely with the foundation’s President, we:

1. Conducted Discovery: Analyzed the existing site and identified pain points.

2. Designed and Developed: Built a modern website and refreshed branding materials.

3. Tested and Launched: Ensured every form, donation button, and section worked flawlessly before going live.

This partnership ensured that every decision reflected the foundation’s mission and vision.

Old Logo:

New Logos:

The Website

Before | After

Home Page

Impact

Footer

Mobile Responsiveness

The Results

The transformation led to remarkable outcomes across the 5 Minute Foundation’s digital presence:

• Increased Engagement: Significant traffic growth and higher interaction with campaigns.

• Uptick in Form Submissions: A notable increase in volunteer and partnership inquiries.

• Boosted Donations: Streamlined tax-deductible donation options encouraged more contributors.

• Cohesive Brand Identity: The foundation now projects a polished and professional image, befitting its mission.

“You did such an amazing job!!! Never worked with someone with such aesthetics or had a team player like you!!! You’re soooo damn talented!!!”

— Ingrid Shank | President & Chief of Sustainability, 5 Minute Foundation

Why This Matters

A cohesive and modern online presence is crucial for nonprofits looking to inspire action and grow their impact. By addressing pain points and aligning digital assets with their mission, the 5 Minute Foundation now has the tools to engage supporters, attract donors, and drive meaningful change.

5 Minute Foundation’s Journey

Rebranding

Updated the logo, colours, fonts, and marketing materials to enhance the brand's voice and increase recognition.

Website Design

Brand new website with an updated layout and easy navigation. Access features, resources, and their latest offerings.

Marketing Alignment

Marketing materials enhanced brand visibility and communication. Engaging and attracting audiences promoting interaction.

Lessons Learned

This project reinforced the value of a cohesive and modern online presence for nonprofits. By simplifying navigation and creating visually compelling content, even organizations with limited budgets can achieve greater engagement and results.

Ready to Transform Your Online Presence? Your nonprofit’s mission deserves a platform that inspires action and drives impact. Let’s work together to make it happen.

Get in touch: www.growwell.consulting | @growwell.consulting